What DO I DO AT TIKTOK CONTENT PROGRAMMING TEAM
→Unlocked the potential of AR, expanding it from tools to create viral content, to a tool for storytelling, bridging cultural gaps, redefining classroom engagement, and connecting creators with the most influential people and brands
→Formulated marketing strategy to promote music artists' singles and concerts with AR effects:
88 Rising (Niki and Rich Brian)
Slank
Fabio Asher
→Growth Strategy to increase New and Active Users
Partnership with telco company, governmental bodies, TV stations, educational institutions and brands. Established new creator/content ecosystem within the platform
→Cross Product Manager
Strategically increase TikTok marketshare by strategizing and executing pilot launch of new, innovative digital products like Sound On and promoting existing products such as Capcut
→AR EFFECT DESIGN, CURATION AND INTEGRATION
Product Operations | Marketing | Gaming | Event Planning
Viral effect operations and promotions
Some of most viral effects I promoted:
- Album Cover
- Photo Crop
- AI Manga
Designed AR integration for online to offline campaigns. Partners include entertainment, gaming and government entities:
- Honkai Star Rail
- Mobile Legends. For M4 tournament, the 7 AR effects contributed 90 millions views and 70+% of campaign
- Netflix
- Ministry of Education
Designed AR effects for TikTok regional and global campaigns
MUSIC ECOSYSTEM
Strategy | Program Design | Music Creator Management | User Growth
→ Led pilot program for music creator management, established TikTok music creator ecosystem, and integrated it with Bytedance music ecosystem
→ Designed and executed Idola TikTok music campaign, in partnership with TikTok Live and TikTok Music (formerly Resso), resulting in a remarkable 135.2% increase in singing-related content within the TikTok ecosystem. The model was replicated for global live music campaigns
→ Launched 2 hiphop music campaigns, in partnership with TikTok Live and Indonesian celebrity - the OG Rapper Saykoji, resulting in 12M+ views and 248K unique livestream audience. Check out #Kolaburabu and #Kolabukultur
→ Facilitated the single recording of 8 artists through TikTok. Notably, participant Putri Ariani advanced to become a contestant on America's Got Talent, while Pelin secured a spot on Indonesian Idol
→ Key speaker in Resso Coaching Clinic for the music industry
Check out Idola TikTok artists
here.
TikTok's all-in-one platform for music creators
Seed Stage
TikTok Support for Sound On's seed stage: supporting artist pitching comms
Artist Onboarding
Channel managed music creators and artist onboarding to the platform.
Music Promotion
Promoted 289 music with Sound On artists and provided showcase of first ever successful track that achieved over 2 million streams on Youtube and 3rd Top Music on Spotify. Continued to experiment and achieved more viral music, with the highest streamed track at 43 million streams on Youtube.
All-In-One Video Editing Software
Regional Playbook
Create playbook for cooperation between TikTok and Capcut for South East Asia
Viral music and template promotion
Promote Capcut templates in TikTok
Capcut Short Movie
Launched short movie challenges to celebrate short film makers. Locked celebrity judge and supporting creators.
TIKTOK AWARDS & FOR YOU STAGE
Program Design | Event Planning | Marketing | Community
TikTok For You Stage
Launched a new pilot entertainment IP program for TikTok, in collaboration with major TV station.
- Contributed as a key Think Tank member in designing 2 hour TV and livestream entertainment program
- Managed a diverse group of creators who were prominently featured in all creator segments
- Lead an effective in-app promotion strategy and oversaw the allocation of promotional resources
- Started new TikTok account for the IP, garnering 230K followers to date
