Watsons Bay Grainery



Branding, Photography and Styling, Social Media Management
January 2015 - September 2016

Creating is better with friends. Watsons Bay Grainery began when my sister and her friend tinkered with making her own granola using the healthiest organic ingredients from scratch.


So while she and her friend were carefully refining the recipe, I designed the packaging, branding and marketing, including social media campaign. WBG grew as a health food business as we offered matcha and cacao flavoured granola (it's like eating chocolate for breakfast).

Naming and Logo

The branding identity focuses on the notion of healthy, clean and most importantly, local.

Since the first test kitchen was located in one of the partners' home in the suburb of Watsons Bay, I referred to the suburb's name and created a logo based on the iconic landmark of the Watsons Bay lighthouse.
The Healthy Local

I also researched, sourced and designed the packaging in addition to producing social media content for this young organic granola and health food business based in Sydney

Social Media Management and Instagram Brand Styling

I staged and styled lifestyle photos to be used throughout the website as well as on social media channels. Above is a sample of some of the styled photos.

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