Trilingual technologist working at the intersection of tech, design and community. Design thinker. Award winning designer in previous life. And a great photographer.
TikTok Augmented Reality
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Making the Impossible Possible
TikTok, Sydney
Developer Community Lead - APAC
Mar 2023 - July 2024
I lead the development of AR product and creator tool community ecosystem in the APAC region. I spearhead initiatives such as creator upskilling programs, creator monetization projects, collaborations with brand like Genshin Impact, Mobile Legends and Netflix.
TikTok SEA - Inspiring Content, Growth, Community
TikTok
Content and Growth Operation Manager
Feb 2021 - February 2023
I scaled up AR effect operation, expanding it from viral content creation instrument to a tool of storytelling that bridges cultural gaps and redefines classroom engagement.
On top of managing a portfolio of 200+ influential creators, each with following of over 500,000, I built TikTok music creator ecosystem from 0 to 1.
I strategized and supported Bytedance cross product integration such as Sound On and Capcut, and grew Bytedance marketshare in music and video editing industries.
Most significantly, our team successfully introduced the new entertainment IP such as TikTok Awards and For You Stage.
China Report ASEAN - The Bridge Between China and South East Asia
China Report ASEAN, Beijing
Social Media Manager
November 2019 - January 2021
I built strong online communities for China Report ASEAN across on Facebook, Instagram and Youtube.
My social media content production included writing news article, photography, as well as video shoot and edit. I also collect and review social media data to develop more effective interaction with our audience.
Easy Store, Beijing
Co-founder and COO
Jan 2020 - current
In times of COVID-19, many of our international mates are stuck outside of China. As money is being spent on an apartment no one is sleeping in and borders remain closed, I co-founded Easy Store - a storage company catered to the international community in Beijing.
In addition to co-building the first responsive web in under 2 weeks, I also direct the pricing strategy, build
strategic partnership with our local partners, oversee the day-to-day administrative and operational functions and manage the finances of Easy Store.
Live Easy - Making China Easy for International Community
Live Easy, Beijing
Co-founder and COO
January - March 2020
I built Live Easy as a service to help the international community find a new home and navigate relocating with confidence. I’m responsible for creative direction, product design, branding and marketing.
Aspec - Connecting the Building Industry
Aspec, Jakarta
Founder and COO
April 2017 - August 2018
I founded Aspec to connect building design professionals with suppliers across Indonesia. It's free to join and open to all 34 provinces scattered across 17,000 islands.
We acquired hundreds of users, from large international suppliers like Laminex to small, medium makers & crafstmen in far-flung corners of the archipelago.
Aspec Design
Aspec Design, Jakarta
Designer and Project Manager
October 2016 - August 2018
My first project in Indonesia was project managing on-site contractors to deliver a 5,400 sqm university building project within a tight deadline.
The solid relationships with contractors and suppliers propelled me to start a design studio that specialised in retail and workplace interiors.
Tanner Kibble Denton Architects
TKD Architects, Sydney
Educational and Workplace Designer
October 2014 - October 2016
Design strategies, concept, detailed documentation and client handover of educational, workplace and heritage building projects.
Client: Department of Education, Australian National University, Australian Catholic University, University of Sydney, COS, Toga Hotel Group.
Black Line Retail
Black Line Retail, Sydney
Interior Design Associate
May 2013 - October 2014
Provided design solution for bespoke retail experience and introduced brand management system for fashion, telecommunications and real estate brands across Australia, South Africa and USA.
Clients: Specialty Fashion Group, Vodafone, McGrath.
Luchetti Krelle
Luchetti Krelle, Sydney
Interior Design Intern
March 2013 - May 2013
Provided carefully crafted design, documentation, and FFE package hospitality spaces and temporary event installation across Australia. I also managed the budget and logistics for temporary event installation Laneway Music Festival 2013.
Client: Laneway Music Festival x Toko Japanese Restaurant, Woolwich Pier Hotel, Randwick Race Course, Blacktown Drive-In Cinema.
Le Bajo - Illustrator
Le Bajo, Jakarta
Illustrator
2019
Le Bajo is Potato Head's upcoming resort in the eastern archipelago of Indonesia. I worked closely with the founding stakeholder to produce illustrations for Le Bajo resortwear collection.
Client: Potato Head Group.